To push the post about movies down the page, here is one about books, a frequent subject. The picture below is from a two page advertisement in The New Yorker, Sept. 1&8, 2025. It is typical of many ads these days, in that, for me at least, it is not clear what is being sold. I suppose, however, that more fashionable readers will recognize, right away, that "BRUNELLO CUCINELLI" is not a bookseller, but a purveyor of very expensive apparel. To shop, click here.
According to the BC website, the marketing campaign behind the books and other of their ads is that: "The images and words that over the years have accompanied our company’s communication are inspired by our philosophy and the ethical values that are most important to us: the principles of Humanistic Capitalism and Human Sustainability, living in harmony with nature and all its creatures, the preservation and transmission of culture, the commitment to always respect human dignity." There is more.
You might think that is mere marketing hype, but Mr. Cucinelli, is actually a lover of books. This is what I found in: "A Day In the Life of Brunello Cucinelli," by Lauren McCarthy, in Harper's BAZAAR, Sept. 27, 2016:
"I like to sit on the couch, surrounded by all of my books. I have 5,000 books in my home, 1,000 of which I feel are close to my heart. They have always shown me the way. Books are my great passion; I could not live without them. If I were to pick a couple out of the 1,000, I would choose Meditations, by Marcus Aurelius. That really showed me the way ahead, as has Plato's Symposium, which is a dialogue on love that was written in the fourth century B.C. in Athens. When my older daughter got married, I gave her my 1,000 favorite books, and I've prepared the same thing for my younger daughter. And now I am preparing 1,000 books for my granddaughter."
The image above also contains this caption: "Books showed me the way of life." Emperor Hadrian. It does not indicate, however, where such an array of books can be found.
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