Book Promotion

 Advertising and Books

   Promoting a book is harder than publishing, or even writing one. According to Publishers Weekly, about four million of them were produced in 2025, which means that being an author is somewhat easier than becoming an astronaut. The hard part is getting a reader to choose your book from a pile of 4,000,000 of them.

   I thought of this while reading the March 2026 issue of The Atlantic, which I am pleased to promote. The articles in this issue are first-rate. Even the advertisements are good and are our subject for today. Some of them were full page promotions for books. 

One of These Ads Is Not Like the Others

   You may have been watching Sesame Street, rather than reading a book, and remember the song containing the words above. Your task is to look at the four book ads below and identify which one is different.

1.

2.

3.   

4. 

And The Answer Is?
   The most obvious answer is #3 since the ad is for six books rather than just one. The less obvious answer and the one I prefer is #4. 

   The book about Lincoln is published by W.W. Norton & Company. The Deserving is published by Bloomsbury. The six books in #3 are published by Princeton University Press.  It is usually the case that full page advertisements for books are paid for by publishing companies or university presses.

   The ad for Isabel, Anacaona & Columbus’s Demise: 1498–1502 Retold, by Andrew Rowen was likely paid for by Andrew Rowen. All Persons Press appears to be a publisher solely for Andrew Rowen publications. There is nothing wrong with this at all and I am glad to assist author Rowen by promoting the prequels to the work above: Encounters Unforeseen:1492 Retold and Columbus and Caonabó: 1493–1498 Retold.
   One of the reasons self-promotion is resorted to is, as I mentioned when I wrote about the Washington Post, that there are now few book reviewers around to go through the four million produced. I found very few reviews for the books of Mr. Rowen and know about them only because I read the full page advertisement in The Atlantic. 
   You now may be curious about the cost of a full page ad in a national magazine. That is difficult to determine and the rate provided for a person is likely less than the one quoted for a publisher. I will say, however, that the number is a big one.
   Mr. Rowen is apparently a Harvard Law graduate and a retiree from a New York city law firm. He seems to have had the means to spend a lot of time in the Caribbean doing research for his books and enough left over to promote them. He should not be blamed for that and I do hope he recovers his costs and carries on. 

Nature Dies In Darkness

    Events are being cancelled, some news is censored and other sensitive subjects are not broached. There is more silence than there was. People disappear and some things disappear, never having been seen. One of those things is The National Nature Assessment. 
   The assessment was announced on Earth Day in 2022. President Biden issued and executive order to undertake a thorough examination of the state of nature. The evaluation of the environment was to be done by a large number of experts and scientists, who were mostly volunteers. Research was undertaken and hundreds of pages written. A draft of the report was about to be submitted, but, The National Nature Assessment was cancelled by the Trump administration.

   The National Nature Assessment disappeared, but The Nature Record exists. The authors of the Assessment thought their work needed to be evaluated and made public. They did not want the data to disappear. 
   The 800+ pages of the draft is available for public comments and scientific review. "For a chapter-by-chapter journey through the state of nature in America," here is The Nature Record.  It can be read online or downloaded. If you fear that nature is not in good shape and don't want to read about it, skip to Chapter 4: "Bright Spots in Nature."

Samizdat:
   I usually write "Sources", but perhaps that word is now appropriate. For more background see:
   Catrin Einhorn produced two good reports for the New York Times:
1) "Trump Killed a Major Report on Nature. They’re Trying to Publish It Anyway: The first full draft of the assessment, on the state of America’s land, water and wildlife, was weeks from completion. The project leader called the study “too important to die.” NYT, Feb. 10, 2026.
  "The draft was almost ready for submission, due in less than a month. More than 150 scientists and other experts had collectively spent thousands of hours working on the report, a first-of-its-kind assessment of nature across the United States.
   But President Trump ended the effort, started under the Biden administration, by executive order. So, on Jan. 30, the project’s director, an environmental scientist named Phil Levin, sent an email telling members of his team that their work had been discontinued.
   But it wasn’t the only email he sent that day.
   “This work is too important to die,” Dr. Levin wrote in a separate email to the report’s authors, this one from his personal account. “The country needs what we are producing.”

2) "Nature Report, Killed by Trump, Is Released Independently: A draft assessment of the health of nature in the United States is grim but shot through with bright spots and possibility."
Catrin Einhorn, NYT - March 5, 2026
   "The report’s name has changed from the National Nature Assessment to the Nature Record, to reflect that it is a new, independent effort, but it builds off work that was already underway and most of the authors remain the same. Its scientific review will be conducted by the National Academies of Sciences, Engineering, and Medicine, the same organization that would have reviewed the report had it remained under the auspices of the federal government.    
   The first two chapters that will summarize the sprawling endeavor are not yet written, because the authors are waiting until after this round of feedback. But 13 other chapters are in place.
   The report explores not only actions that harm nature, but also how people are affected by nature and its loss, with chapters on human health, the economy and national security. And throughout, the report highlights solutions and nature’s ability to recover when given the chance."
  For an example of reports on various substacks see:
"Why the Trump Administration Couldn’t Kill the Nature Record: Science has a way of refusing to stay buried", Jeff Nesbit, The Contrarian, March 16, 2026.  

Autonomous Automobiles

 And VERY BIG Rigs

What Could Possibly Go Wrong?
  The juxtaposition of the titles of the two articles on the left above, next to the picture of a driverless truck on a major highway is interesting. Among the problems noticed now with driverless taxis is the one mentioned in the top article. If you are alone in a car without a driver, a pedestrian can essentially keep the vehicle from moving. More from that article:
   "In January, Doug Fulop was riding home from a night out in San Francisco when a man crossed the street in front of his car, doubled back and began screaming at him. The man punched the car’s windows and tried lifting up the vehicle. He then yelled that he wanted to kill Mr. Fulop and the other two passengers for giving money to a robot.
   A taxi driver would have simply driven away. But Mr. Fulop’s vehicle had no driver — it was a self-driving Waymo. “We felt helpless,” said Mr. Fulop, 37, who works in the tech industry.
   Self-driving cars are designed to stop moving if a person is nearby. People can take advantage of that function to harass and threaten their passengers. In 2024, a San Francisco man tried covering the sensors of a self-driving car that had stopped, effectively disabling it, while passengers were inside. Another video from that year showed three women screaming as a group of vandals tagged their autonomous taxi with spray paint.
   Handing the keys to a robot has added bizarre and, at times, worrisome new quirks to car travel. Passengers have shared videos of their autonomous cars getting stuck driving in circles or becoming lost in a parking garage. Last week, a video showed a Waymo in Austin, Texas, that had stopped under a railroad crossing gate just short of the tracks before a train sped past. There were no riders in the car, Waymo said."

    One wonders what "worrisome new quirks" will be found when more big semis are moving very fast on our freeways. One already noticed is "phantom braking -- the problem of autonomous systems, particularly those driven solely by cameras, “seeing” nonexistent obstacles, leading them to stop abruptly and potentially cause an accident. And given the size and the weight of the trucks, the impact of such collisions could be quite severe."
   You are likely thinking this a problem you do not have to worry about, but in the "progressive" state of Texas, the future has arrived. 
   "The operator, Aurora Innovation, said it was the first fully autonomous commercial trucking operation of its kind on U.S. highways. The company’s runs between Dallas and Houston on the I-45 corridor quickly racked up 1,200 miles on the road for customers including FedEx and Uber Freight.

There’s no question that finally putting driverless semi trucks into regular interstate runs will be a turning point for the industry....

   A consensus is emerging that fully autonomous Class 8 trucking on major highways will arrive in 2027, with multiple companies prepared to roll out fleets, mostly in Texas, beginning later this year. (Trucks are classified from 1 to 8 and 8 is the biggest.)"
   It's coming because it is cheaper. Drivers cost money and are limited in the number of hours and miles they can drive without stopping. A truck without a driver can keep on barreling through.

  Over in Sweden, driverless trucks are being used in mining operations and in remote places without much traffic. A company there, Einride, has created a cabless rig that is already being used to move cargo around in Tennessee.

Sources: 
  The titles of both articles are provided above and both were in the NYT on March 17, 2026. Erin Griffin authored the first and Jim Motavalli, the one about the trucks. 

   

   

London's Bicentennial (Snippet 7)

 Wine of Cardui - Probably the Only Wine in London in 1902
   Straight from Chattanooga, this elixir was used to treat "women's diseases".

This ad. is found in The Madison Daily Leader (South Dakota), on June 28, 1902. I am not sure if Miss Markell existed, but you can find plenty about the Wine of Cardui. And, there are empty bottles for sale on Amazon and ebay..

Another School Denaming

 The Return of DWEM Days
   A few years ago the winds of sanctimony blew in, mainly from the south. Statues were toppled and names disappeared from schools. My sons had attended Ryerson Public School which could not withstand the sanctimonious blast. Committees met, meetings were held and after considerable deliberation this captivating moniker was delivered: Old North Public School.
  There was an American casualty as well. The F.D. Roosevelt Public School became Forest City Public School because of “F.D. Roosevelt’s historical connection to racism and controversial approach to Jewish refugees during the Holocaust, which are inconsistent with the school board’s values and commitments to human rights and equity,” the school board said in a statement."
   More committees undoubtedly were needed to update the school signage, change the logos, toss the stationary and put down the mascots. Self-righteousness can be costly. 

A School Bell No Longer Peals for Pepys
  Although things have been relatively quiet here, over in England where the other London is located, a school has decided to take Pepys' name off of one of the houses on their campus. The image above came with this telling headline: "Cambridgeshire School Which Dropped Historic Sex Offender Samuel Pepys' Name Reveals Replacement Figurehead," Gemma Gad, Peterborough Telegraph, Mar.11, 2026. 
   "A Peterborough area school which dropped the name ‘Samuel Pepys’ after learning of the historic figure’s sex offences – has now chosen a replacement. Staff and students at Hinchingbrooke School, in Huntingdon, have voted Olivia Bernard Sparrow as the new figurehead for one of its pastoral houses."

  It is astonishing to learn that they just learned that Pepys could be problematic. It is also interesting that the students participated in the name change selection, a precedent which it would be prudent to not adopt. One hopes that Ms. Sparrow did not keep a diary. 
   Readers of MM will know that I cancelled my subscription to the Washington Post. Before doing so, I grabbed the following piece and will provide portions of it, since the author and I are in agreement about denaming:
  "Another Ludicrous Canceling of a Name From the Past: Shaming the Dead is an Asinine Culture Warriors' Pastime: Now Its the Great Diarist Samuel Pepys's Turn," Andrew Doyle, Feb. 9, 2026.
   "Samuel Pepys was, famously, an extraordinary diarist, offering a vivid first-hand account of life in Restoration England from 1660 to 1669....This squeamishness over the diaries has never gone away. Recently, Hinchingbrooke School in Cambridgeshire — where Pepys was an alumnus — decided that one of its pastoral houses should no longer bear his name. This is just the latest example of an institution rewriting or minimizing aspects of its own history to fulfill the moral expectations of the present day.....The shaming of the dead is one of the most asinine pastimes of today’s culture warriors."

   One of the uses for AI at WaPo, was for summarizing the comments made about the articles written. I found it useful, some readers did not. Here is what AI concluded from the over 1,150 comments about the Pepys' piece. 
   "The conversation explores the decision by Hinchingbrooke School to remove Samuel Pepys's name from one of its pastoral houses, with participants expressing a range of opinions on the broader implications of renaming buildings and the concept of "cancel culture." Some commenters argue that renaming is a necessary step to align with modern values and to stop honoring historical figures whose actions are now considered reprehensible. Others see it as an overreaction or a distraction from more pressing issues, suggesting that it is part of a broader trend of erasing history. The discussion also touches on comparisons with other historical figures, such as Woodrow Wilson, and the actions of the Trump administration in altering historical narratives. Overall, the comments reflect a debate on how society should handle the legacies of historical figures and the criteria for honoring them in public spaces."

Oh-oh or Uh-oh: Denaming on a Massive Scale
  In the province of Quebec there is an attempt to enforce laicity, an action with which I am mostly sympathetic. Sometimes, however, the scale of sanctimonious actions can be considerable. To wit: this article was in the paper yesterday:

"Remove Religious Names from 'Secular' Schools," Raphaël Melançon

London Free Press, March 17, 2026:

"Guaranteeing a truly religion-free school environment."...

But is it really a "religion-free environment" when your school, despite prohibiting its employees from displaying their faith, still bears the name of a Catholic saint?

  In the village where I grew up, near Joliette, the local elementary school is still called Sacré-Coeur-de-Jésus, carved into the stone facade of the building. Every morning, when children walk into their school, they see reminders of the profoundly religious past of their community.

   And it is far from an isolated case. According to a list I compiled from various sources, out of nearly 2,000 public elementary schools in Quebec, more than 500 are named after a religious - most often Christian figure. That means more than one in four public elementary schools in this province bears the name of a saint, biblical figure or former prominent member of the clergy.....

"Secularism in our public institutions and schools is a non-negotiable principle," Drainville said to justify his government's recent decisions....

   But if the Education Ministry wants to be consistent with that same principle, it should start by examining how public schools across the province are named.

   And by doing so, it could get rid of relics of a long bygone religious past to bring the names of hundreds of our public schools into the 21st century."

  I will leave the conclusion to Twain:

   "We despise all reverences and all objects of reverence which are outside the pale of our list of sacred things. And yet, with strange inconsistency, we are shocked when other people despise and defile the things which are holy to us."

 The Bonus: 
  Those of you who are naughty and now curious about Pepys, can click on this link to his diary. What comes up is the diary entry for the day from about 365 years ago.

The Diary of Samuel Pepys: Daily Entries Form the 17th Century London Diary

London's Bicentennial (Snippet 6)

 London Police Blotter - 1908

Source: University Missourian, Oct. 26, 1908. (United Press)
  This newspaper started in 1908 when the U. of Missouri School of Journalism opened. They probably used the UP item as filler. Located in Columbia, the paper reportedly closed in 1916.

London Bicentennial (Snippet 5)

 Another Building Collapse in London - 1907

Source: "Building Collapses at London, Ontario,"  Daily Kennebec Journal, July 17, 1907.(Maine) The following is found on the website of the London Fire Department Historical Society.