Periodical Ramblings (12)

 The Saturday Evening Post

   At the beginning of this year I took a look at Look magazine and now in my dozenth post about periodicals, I will point you to The Saturday Evening Post. You will be surprised to learn that it still exists. Look ceased publication in the early 1970s. 

   The Saturday Evening Post was popular in the early 1960s, but it briefly stopped publication in 1969. It now has a colourful website and if you go to it you can subscribe and gain access and also receive by mail six print copies per year. As well, you can read over 200 years of archival issues. You should have a look. 

Norman Rockwell

   Even if you were born in this century you are likely to be familiar with The Saturday Evening Post because you are probably aware of Rockwell who produced over 300 covers for the magazine. There is a museum dedicated to Rockwell in Stockbridge, Mass. and it is worth visiting. We went to the Berkshires a few years ago and toured the museum and you should as well.  This will help you make the decision: Norman Rockwell Museum: The Home For American Illustration. 

   You may think his illustrations are "corny", but they can be costly.

In case you can't read the above, the painting sold for $46 million.

   I just finished reading the memoir of the Canadian writer and artist, Bruce McCall, and here is what he has to say about Rockwell. 

    "Norman Rockwell painted 322 Saturday Evening Post covers between 1916 and 1963. For much of that time he ruled as America's most famous artist, most beloved artist, and finest artist. He was sui generis, so confoundingly skilled that no artist ever tried to copy him. Rockwell was tall and skinny, his face arguably better known than that of many movie stars. He wasn't handsome, but he conveyed an inimitable decency. 

   I adored Rockwell's work. Any Rockwell cover stimulated a fond inch-by-inch examination. The "corny" charge, the jeering criticism of his work as trafficking exclusively in mythical America, the world Rockwell populated with cliched characters -- the lovable kid making harmless mischief, the benevolent small town cop, the gawky young GI, the bashful couple getting their wedding license from a grandfatherly clerk, ad infinitum --- all of it was provably true, upsetting to neither the Post readers, nor to me. These were incidental elements.

   His characters couldn't exist in the real world, but Rockwell documented the places, things and rituals of everyday American life with absolute stunning fidelity. He had no identifiable "style." His scenes looked found, natural. Tricks of composition were ingeniously buried. Rockwell studied every detail he placed in his pictures; should you find an error anywhere -- even a tiny prop of zero importance to the picture -- the entire illusion of reality he slaved to create would collapse. So he never erred." (How Did I Get Here, p.20)

   Rockwell did leave The Saturday Evening Post later in his career when he decided to portray more controversial images which he did, in Look. 

 "But it is less well known that he [Rockwell] decisively turned a corner just a few decades later, choosing to reject the airbrushed image of a nation implicitly populated with only happy, White, middle-class families.

Rockwell did this by abandoning his employer of nearly 50 years, the Saturday Evening Post, in large part because the magazine would let him portray Blacks only in subservient positions. After including two Black children in his 1961 illustration “Golden Rule,” Rockwell began receiving hate mail from segregationists, and the Post told him he should paint portraits only of statesmen or celebrities. Those instructions clashed with his conscience. Severing his ties with the magazine in 1963, Rockwell told his longtime editors that he had “come to the conviction that the work I now want to do no longer fits into the Post scheme.”

He joined Look magazine, and it was there that he painted some of the hardest-hitting, most widely seen visual attacks on racism in the nation’s history."

Sources:

   The quotation directly above is from: "Why Norman Rockwell Left Thanksgiving Americana Behind," Andrew Yarrow, Washington Post, Nov. 24, 2021. 

    Visit the Norman Rockwell Museum for details and for a link to his useful article: "Stockbridge, A Small Berkshires Town With a Big Artistic Reputation, " Alexandra Pecci, Washington Post, May 3, 2019. 

    For the rationale behind these "Ramblings" see: "Periodical Ramblings: The Series."